Tag Archives: primark

Penneys SS2018 men’s preview 

Taking inspiration from the sandy stretches to the streets of the city, Primark’s SS18 menswear collection is all about keeping it fresh. Our three distinct trends create the perfect mix for spring, taking you on a colour journey from the muted shades of Meadow Lab through to the deeper tones of End of the Road, with classic pops of colour being ever-present in Dog Town. Cool, sleek and urban – welcome to Primark SS18.

Creating a seamless transition from autumn into spring, Meadow Lab kicks off the new season. Inspired by a desert landscape, the neutral colour palette is comprised of earthy tones with soft touches of faded blues and burgundy, anchored by silver and beige. This combination of colours constructs a sense of freshly pressed yet timeworn outfits. Marble print tees and crisp shirts lay the foundation for this trend, whilst a layering of fine stripes and white denim all help to craft a relaxed and effortless aesthetic.

Dog Town creates that true spring feeling, with the introduction of brighter colours and metallic accents. A nod to its name, this trend has a street style edge, combining clean whites with pastel shades of pink, purple and yellow making a splash. Colour blocking is key to this trend, flawlessly blending athleisure and urban, with reflective and high-shine pieces. Key styles include acid wash denim, wide leg trousers and baseball jackets, whilst prints, slogans and collages create a youthful touch.

End of the Road leads us into the beginnings of high summer where holiday vibes are in full force in the form of neon, botanical prints and tie dye patterns. Tonal shades of coral, teal and boysenberry are three of the key colours taking centre stage. Stripes prevail but in more of a statement form, with warped graphics and ombre effects fashioning a psychedelic feel. A merge of Miami days and Shanghai nights, the satin bomber is the star of the show, with rip and repair denim, western shirts and peace symbols all making an appearance.

The SS18 collection is available from January to May 2018!

Penneys Beauty Gifts 

There’s hundreds of Beauty goodies in Penneys making Christmas shopping so easy to shop for your loved ones. 

Here’s a small selection to give you some inspiration and take the stress out of shopping x 

Penneys Gift Guide for Her

Some gorgeous goodies for the girls in your life!

I’ve made my list 😘

Available in Penneys now 🌟

Penneys Christmas Dresses are the cutest and I want them all 

Penneys have these gorgeous dresses on sale in the north and in the U.K. And I want to start a petition to get them on sale here in Ireland! 

Mrs Claus dress €20

Christmas Pudding Dress €20

Elf Christmas Dress €20

Snow Angel Dress €20

Rumour has it that they are coming to Penneys stores in the Republic of Ireland 🇮🇪 but so far they are only available in Northern Ireland and the UK 🇬🇧 

Fingers and toes crossed 


Louise Twyman, Primark’s/Penneys’ style editor said: “Our Anti-Pollution range kicks daily grime where it hurts [#sorrynotsorry] thanks to shielding anti-oxidants and protection from sun damage

“Our Anti-Pollution Day Cream instantly puts up an invisible barrier to banish environmental stresses and Vitamin E helps to fight free radical damage.

“Our super-glowy Anti-Pollution Serum is packed with skin-loving vitamins to nourish the skin and reinforce its barrier protection against any of the day’s nasties coming your way.

“And finally, our Anti-Pollution Spritz is the perfect handbag essential so that you can both refresh and protect your skin on-the-go, with one cool mist.”

The range hasn’t launched in stores yet and Penneys haven’t released prices yet, but we’re sure this is going to fly off shelves in Ireland!(Source:RSVP Magazine)

Introducing the PS…Beauty Customise Your Eyes palette

We’ve all been there – you buy an eye shadow palette that you love, but inevitably end up only using your favourite colours, leaving one or two lonely shades to go to waste. How about hand selecting your favourite shades in a fully customisable palette for as little as €6, avoiding shade waste shame and ensuring your peepers are popping?!


Hitting stores in September, the PS…Beauty Customise Your Eyes palettes offer you just that. The two palette options hold either four or nine eyeshadow pans, €2 and €3 respectively, and with a selection of 30 highly pigmented shades at just €1 each, Penneys beauty lovers can now to mix ‘n’ match colours to build their own flawless collection.


The thirty shades range from high-impact plums, statement oranges and golds to more understated classic nudes. The hero shades in collection include; Brick – a dazzling blend of light-reflecting pigments in an orangey tone; Hot Coco – a strong brown shade that suits all and Baked – a subtle taupe colour useful for blending.


The Customise Your Eyes palettes will be available in stores from the 1st week in September.


Shade names are the following: Ice, Bone, Stripped, Sun Kissed, Gold Digger, Baked, Firecracker, Brick, Hot Coco, Carbon, Naked, Stone, Peachy Keen, Peony, Tickle, Antique Bronze, Vermillion, Burnt, Crimson, Espresso, Truffle, Pistachio, Basil, Tidal, Earth, Opal, Cranberry, Slate and Royal.

Available from the following Penneys: 




















Penneys Beauty picks!

I just popped into Penneys today to pick up a few bits and spotted these so thought I’d share!

The first item is this fab Make Up Brush drying rack which folds away so you can use it even if you’ve limited space for your beauty accessories. 

It’s ideal as it dries your brushes upside down, helping your brushes dry quicker and as the brushes are upside down this will make your brushes last longer as the glue which holds the hairs together in the brush ferrule won’t get damaged after washing. 

It’s only €5 so grab yourself a bargain & get washing. 

The second showstopper is this set of silver metallic handled make up brushes. 

They look more expensive than their €10 price tag, a little like Real Techniques and they are shaped to fit the contours of your hand so a firmer grip and better control for applying your favourite make up. 

The third and final piece I found and loved today is this pink metallic toiletry bag with metallic silver star detail for €5. 

it would be perfect for an overnight or weekend away to stash all your beauty essentials. 

All available in Penneys now 💋

Nourishing Summer Beauty with CATRICE COSMETICS

While we hope the summer sun stays around, it can really take its toll on our bodies. Exposure to harmful UV rays and heat dehydrates the body and can lead to noticeably dry skin, hair, lips and nails. This calls for a little TLC from Catrice Cosmetics!

Summer is best time to embrace that au-natural glow – nourish, revitalise and achieve this healthy look with some essentials from Catrice Cosmetics, available from Penneys stores and pharmacies nationwide now.

Here are just a few nourishing summer beauty essentials by Catrice:

For nourished Skin…

Catrice Prime & Fine Nude Glow Primer, €4.95
Radiate your skin with the latest primer from Catrice which acts as the perfect base for foundation or can simply be worn on its own for a natural glow, the hottest beauty trend right now! The formula is enriched with nourishing pomegranate oil and contains light reflecting pigments for an instant healthy sheen. The result is a soft focus finish, a silky smooth complexion and minimised appearance of skin irregularities.


For nourished Eyes…


Catrice Sensitiv’Eyes Volume Mascara, €4.95

This new mascara gives ultra-volume and ultra-black look thanks to high-purity pigments. The mascara has been opthalmologically tested and is suitable for sensitive eyes and those who wear contact lenses. Formulated with argan oil and panthenol ingredients the texture is long-lasting, easy to remove and has a pampering effect! A nourishing product with no compromise on performance…


 For nourished Lips…


Catrice Prime and Fine Multitalent Lip Scrub & Balm, €4.50

Say goodbye to dry chapped lips (which are almost unavoidable in the summer sun) with this 2in1 lip hero that combines a fine lip peel with a gentle caring balm. Natural cherry pit particles gently remove dead skin flakes while valuable ingredients like apricot oil and shea butter provide pampering care. The Scrub & Balm perfectly preps lips so lipstick glides over the lips smoothly for a flawless look.

 Catrice Lip Cushion, €5.50

Comfort, colour and care all in one – we’re head over heels for with the Lip Cushion collection! Available in 6 shades, this creamy lipgloss contains avocado oil for extra nourishment and a supple texture. The ultra-soft jumbo sponge applicator allows soft and easy application of the medium-pigment gloss.


 For nourished Nails…

Catrice 9in1 Nail Elixir, €3.50

The 9in1 Elixir contains nine selected ingredients with caring properties: vitamin A + E, pro-vitamin B5, jojoba and grape seed oil, aloe vera extract, lemon oil, camellia oil and sunflower seed oil. The elixir can be worn alone for beautifully groomed nails or applied as a base coat. It is fast-drying, strengthening, prevents discolorations and chipping, seals, fills ridges, revives the healthy shine of the natural nail and offers protection. What else would your nails need?!

Keep skin nourished and beautiful this summer with Catrice Cosmetics, available from Penneys stores and pharmacies nationwide now!


Forget Kylie lip kits and get yourself to Penneys as they’ve just launched four new gorgeous Matte lipkits and they’re only €4 so you can buy all four lipkits for just €16!! Total bargain. 

 The PS…Lip Kit Matte Collection has become a staple in everyone’s makeup bags and now there are even more shades to choose from!

How to apply to get the best results from your PS… Lip Kit:
Line and fill the lips with the creamy lip liner, then apply the matte liquid lipstick over the top.

Reapply the lip liner to create that sharp and sculpted lip.

To make the lips appear bigger, carefully smudge the lip liner to create a diffused effect.

Available in Penneys now 👄💄💋❤️