Penneys SS2018 men’s preview 

Taking inspiration from the sandy stretches to the streets of the city, Primark’s SS18 menswear collection is all about keeping it fresh. Our three distinct trends create the perfect mix for spring, taking you on a colour journey from the muted shades of Meadow Lab through to the deeper tones of End of the Road, with classic pops of colour being ever-present in Dog Town. Cool, sleek and urban – welcome to Primark SS18.

Creating a seamless transition from autumn into spring, Meadow Lab kicks off the new season. Inspired by a desert landscape, the neutral colour palette is comprised of earthy tones with soft touches of faded blues and burgundy, anchored by silver and beige. This combination of colours constructs a sense of freshly pressed yet timeworn outfits. Marble print tees and crisp shirts lay the foundation for this trend, whilst a layering of fine stripes and white denim all help to craft a relaxed and effortless aesthetic.

Dog Town creates that true spring feeling, with the introduction of brighter colours and metallic accents. A nod to its name, this trend has a street style edge, combining clean whites with pastel shades of pink, purple and yellow making a splash. Colour blocking is key to this trend, flawlessly blending athleisure and urban, with reflective and high-shine pieces. Key styles include acid wash denim, wide leg trousers and baseball jackets, whilst prints, slogans and collages create a youthful touch.

End of the Road leads us into the beginnings of high summer where holiday vibes are in full force in the form of neon, botanical prints and tie dye patterns. Tonal shades of coral, teal and boysenberry are three of the key colours taking centre stage. Stripes prevail but in more of a statement form, with warped graphics and ombre effects fashioning a psychedelic feel. A merge of Miami days and Shanghai nights, the satin bomber is the star of the show, with rip and repair denim, western shirts and peace symbols all making an appearance.

The SS18 collection is available from January to May 2018!

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