Primark Phr collection has hit the shelves!

Primark’s latest PS… beauty collection, PHr, is turning its attention to giving you confidence while getting active. The 11 piece collection, Perform, Hydrate and Recover, is about looking your best while you work out and providing the skin with key functional products that care for your skin before, during and post physical activity. These efficient products help you to recover and prepare for the next stages of your day.

The collection is divided in two categories with the first half focusing on performance products and the latter ensuring that hydration and recovery periods are covered – getting you prepped for your busy daily life or simply brunch with the girls.

The PHr waterproof mascara and PHr waterproof eyeliner are everyday products, perfect for anyone heading straight from the office to a hard-core HIIT class. These handy products will make sure you’re top of your game and help avoid any sweaty selfies or post-workout panda eyes. The PHr Pressed Powder BB Cream, the PHr Concealer Sticks, and PHr Lip and Cheek Tint are all smudge proof and convenient additions to any makeup bag.

Post workout the PHr lipstick with hydration core comes in four shades and nourishes the lip to prevent dry lips, perfect for chapped lips exposed to extreme temperatures of outdoor activities or hot gyms. There is also a PHr Liquid Lip Balm for those looking for something a touch lighter. The stand out product is the PHr cooling recovery primer which helps cool your skin whilst swiftly reducing redness. It’s also the perfect primer for makeup application, making it ideal for those heading from weights to work life. The PHr Cool Setting Spray is handy not only for workout enthusiasts but as a handbag essential, cooling you down on public transport or for when the days get warmer.

The PHr ethos is that fitness and wellbeing is for everyone – whether you are totally beauty obsessed and love trying out the latest beauty innovations or you are simply a dedicated gym bunny wanting a beauty buddy to get you through your workout confidently, these products are for you!

All PHr products are currently available in Primark nationwide.

PHr Pressed Powder, €3.50 (3 shades)
PHr Concealer Sticks, €3 (3 shades)
PHr BB Cream, €4 (light brown, brown, dark brown)
PHr Highlighting Stick, €5
PHr Cooling Setting Spray, €5
PHr Lip and Cheek Stain, €5
PHr Mascara, €2.50
PHr Eyeliner, €2.50 (brown, black)
PHr Nourishing Core Lipstick, €2.50 (nude, pink, brown, coral) PHr Primer Recovery Gel, €4
PHr Liquid Lip Balm, €2.50
PHr Essentials Kit, €8

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