ROUGE D’ARMANI, THE COUTURE LIPSTICK   
 Giorgio Armani Beauty has exalted women’s beauty for 15 years, offering innovative and sophisticated formulas with ultra-natural results. All Armani beauty make-up boasts sensorial textures, refined colours and minimalist packaging.

Today, ROUGE D’ARMANI takes centre stage with Canadian actress Sarah Gadon, ambassadress of Giorgio Armani Beauty make-up.

ROUGE D’ARMANI, AN ICONIC LIPSTICK

“I love red lips, because they always look glamorous. For me, applying lipstick is a sensual step that can boost a woman’s confidence. As soon as you apply ROUGE d’ARMANI, you know that its cutting-edge formula is like no other.

It stays put for hours, without becoming dry, and glides easily over the lips to reveal a beautiful, lacquered satin finish. The ‘colour bond’ technology saturates the formula with high-quality pigments for a result that’s perfect every time.”

Linda Cantello, International Make-Up Artist Giorgio Armani

Rouge d’Armani is now a must-have Giorgio Armani make-up product for even the most demanding women. This satiny couture lipstick is used every day by make-up artists around the world.

Its gentle, lightweight formula promises exceptional colour hold and comfort for six hours straight. 

A PATENTED FORMULA FOR AN IMPECCABLE RESULT

15 years ago, the Giorgio Armani Beauty laboratories patented the “Micro-fil™” process, inspired by the couturier’s very specific choice of fabrics. Make-up was crafted like tailor-made “clothing” for the complexion with a “second skin” effect uniting radiance, sheerness and subtlety.

Adapted to lipstick, this technology now becomes “Colour Fil” thanks to the magic of “Colour Bond,” based on seven years of research and protected by 12 patents. On application, a totally imperceptible 3D mesh ensures flawless colour hold. Colour is locked in for eight hours, without fading or feathering. Light reflection is boosted and lips are intensified in one silky caress.

 A FORMULA FOCUSED ON SOFTNESS

– Emollient agents and micronised waxes glide over lips and improve comfort for easy application.

– Spherical micro-pigments join the “Colour Bond” technology, enriching colours to make them dazzle.

– Two lightweight oils, in perfect affinity with the lips, respectively provide comfort and a satin smooth finish.

– Lips are moisturised for six hours straight.*

– Colour doesn’t fade or feather* for eight hours.* The lip contour stays perfectly defined.

* instrumental test

PERFECT COMFORT AND HYDRATION

Self-assessment by 63 women with all lip types who tested ROUGE D’ARMANI for one week.

Soft texture: 100%

Lips feel instantly comfortable: 98.4%

Lips feel lastingly comfortable: 82.3%

Colour doesn’t fade: 90.3%

Lipstick doesn’t feather all day long: 83.9%

13 NEW SHADES

Beiges: N° 101 sand

Browns: N°200 bamboo

Corals: N°300 gio and N°301 amber

Reds: N° 404 flamboyant and N° 405 lucky red

Pinks: N°501 milano, 502 kimono, 509 blush, 514 eccentrico

Plums: N°600 front row, 601 attitude, 602 night viper

These new shades join the 11 iconic shades, including N°400, for a complete palette of 24 colours.

11 ICONIC SHADES

Beiges: N° 102 silenzio, N° 103 nuda

Reds: N° 400, N°401 redfire, N° 402 scarlatto, N°403 velours

Pinks: N° 500 garçonne, N° 508 rose alexandrie, N°510 alba, N°512 pastel glow, N°513 maharajah 

AN OBJECT OF SEDUCTION

ROUGE d’ARMANI slips into a minimalist black lacquered tube and clicks shut with an exclusive magnetic closure.

THE GIORGIO ARMANI BEAUTY DRESS CODE FOR LIPS

All lipsticks signed by Armani have a specific function, thanks to feather light textures and extreme comfort for a faultless result: matte or shiny lacquer, satin finish, balm…

Couture ROUGE D’ARMANI AND LIP MAESTRO

Sophisticated, comfortable lipsticks with a spectacular Haute Couture effect. LIP MAESTRO is

swept on with a sponge applicator to offer a velvet matte finish, while the classic Rouge d’Armani lipstick is applied directly to the lips for a satiny finish.

Cruise collection: ROUGE D’ARMANI SHEERS

Sheer, dazzling shades with a moisturising formula.

Collection with ROUGE ECSTASY AND ECSTASY LACQUER

A comfortable lipstick that’s easy to wear anywhere, anytime, and a sophisticated concentrate of colour and extreme shine.

ROUGE D’ARMANI, THE COUTURE LIPSTICK (RRP €30.00) will be available exclusively at Brown Thomas Dublin, Cork & Limerick or Brown Thomas Online