Kiehl’s CLEARLY CORRECTIVE BRIGHTENING AND SMOOTHING MOISTURE TREATMENT

WITH A PRECISE BALANCE OF ACTIVATED C AND GLYCOLIC ACID KIEHL’S OFFERS AN ADVANCEMENT IN SKIN CLARITY 

New moisture treatment is suitable for use twice daily, even for sensitive skin


Kiehl’s Since 1851 introduces Clearly CorrectiveTM Brightening and Smoothing Moisture Treatment – an ultra-lightweight, innovative hydrator featuring dermatologist-trusted Glycolic Acid in concert with the company’s signature skin clarity ingredient, Activated C (a high-performance Vitamin C derivative). 
 In 2011, utilizing Activated C, Kiehl’s chemists first established leadership in skin clarity with the launch of Clearly Corrective Dark Spot Solution (CCDS). To date, this formula is one of the most trusted serums for skin clarity, winning 19 global beauty awards and selling over 4 million bottles worldwide. 

 14 months ago, Kiehl’s chemists began formulating a new type of hydrator—an innovative moisture-treatment—to target 3 key causes of loss of clarity: rough texture, dehydration, and discoloration. 

 “CCDS remains one of the most effective targeted treatments for clarity on the market, but treatment serums are only one component of a complete skincare regimen,” shares Helen Sung, AVP Kiehl’s Product Innovation. “We asked ourselves, how could we address the key causes of loss of clarity? Naturally we could introduce additional doses of our skin clarity ingredients into a moisturizer, a central step in a regimen. But the true innovation would be in helping skin to better reflect light, and to be more receptive to the formula’s ingredients. This is where glycolic acid offered an important enhancement to the equation.”

 While highly effective, Glycolic Acid can be irritating and dehydrating to skin. “Widely used as an agent in peels, it is a less popular ingredient in hydrators,” explains Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “When used in moisturizers, many formulate with glycolic acid at such a high level that it requires very specific usage and rarely allows for the moisturizer to be easily incorporated into a standard skincare regimen. And these formulas are generally unsuitable for those with sensitive skin.”  

 Always focused on the needs of even its most sensitive skincare customers, Kiehl’s chemists utilized precise concentrations of the ingredient to retain its exfoliation benefits, while remaining tolerable and appropriate for sensitive skin types.

 “We intentionally used a lower level of Glycolic Acid in our formula to help soften surface skin rather than to aggressively peel it. This complements the Activated C in the formula by helping skin to be more receptive to the skin clarifying ingredients,” stated Dr. Geoff Genesky, Kiehl’s Head Chemist. “Within the formula, we also offer moisturizing benefits by tapping into the nourishing and protecting properties of Peony and White Birch. This careful balance is our true formulation achievement. This moisture treatment not only offers 24 hour hydration to balance the keratolytic properties of glycolic acid, but our formula is so tolerable that it can be used twice a day or even applied with a thicker layer as an overnight masque.”

 Actively brightening, smoothing, and refining skin for a smoother texture, Clearly CorrectiveTM Brightening and Smoothing Moisture Treatment is clinically demonstrated to target the key factors of loss of clarity. After just 1 week, 86% of women agreed their skin had a luminous and translucent glow and felt soothed, while 94% agreed their skin felt moisturized. 


INGREDIENTS & HOW THE FORMULA WORKS

Clearly CorrectiveTM Brightening and Smoothing Moisture Treatment leverages the efficacy of Glycolic Acid in a gentle and hydrating formula, which when combined with the complementary ingredients in the formula, targets the 3 key causes of loss of clarity. 

1. Glycolic Acid supports desquamation to help improve skin texture: Between the ages of 30 and 80, skin’s epidermal turnover rate can slow by 30–50%[1], causing dull and rough texture. Texture changes cause uneven light reflection, diminishing skin’s brightness and luminosity. Glycolic Acid helps to gently exfoliate the top layers of the skin allowing light to better reflect off of skin for a more luminous appearance. Proper exfoliation also allows for better penetration of subsequent ingredients or serums.  

2. White Birch & Peony address dehydration: As skin ages, moisture binding molecules within skin begin to deplete. Essential moisture escapes through the skin’s surface, which contributes to dull, tired looking skin, coarse texture, and more visible fine lines and wrinkles. To address this, White Birch Extract and a blend of moisture-binding humectants in the formula draw moisture from the air to help offer 24 hour hydration in the skin’s layers. Peony Extract helps neutralize free radicals, helping to maintain skin health so that it more readily receives and maintains moisture.

3. Activated C decreases discoloration: With age, skin is exposed to environmental aggressors, leading to oxidation and resulting in discoloration on the skin’s surface. In the formula, Activated C, a completely stable, fast-acting Vitamin C molecule, helps brighten skin while helping to reduce the appearance of new spots and discolorations.1

 CLINICAL TEST RESULTS[2]

Immediately:

o Skin’s tactile smoothness/texture improved by 71.9%

o Skin visual smoothness/texture improved by 51%

After 8 weeks (on bare skin):

o Skin tactile smoothness/texture improved by 29.4%

o Skin visual smoothness/texture improved by 19.1%

o Skin radiance improved by 11.8%

CONSUMER TEST RESULTS[3]

Immediately:

o 86% agreed their skin felt smoother, softer and more refreshed

o 92% agreed their skin felt more comfortable

o 96% agreed their skin felt moisturized 

After 1 week:

o 86% agreed their skin had a radiant and luminous glow

o 88% agree their skin felt smoother and appeared more supple

o 90% agreed their skin felt refreshed, and that its quality was improved

o 96% agreed their skin felt softer

After 8 weeks:

o 90% agreed their skin tone appeared more even

o 92% agreed their skin felt soothed and comfortable

o 94% agreed their skin appeared smoother, felt moisturized and that the overall appearance of their skin was improved 

o 96% agreed their skin felt softer and appeared more supple 

Kiehl’s Clearly Corrective Brightening & Smoothing Moisture Treatment will be available from January 14th 2017 at Kiehl’s 35 Wicklow Street, Dundrum Town Centre, and Arnott’s Department Store or online at http://www.arnotts.ie
Kiehls Clearly Corrective Brightening & Smoothing Moisture Treatment RRP €53.00


[1] Dermal Institute “Structural Changes Associated with Aging Skin”

[2] Female, 30-60 yrs. of age, All skin types, 50% multi-ethnic, 50% Asian

[3] Female, 30-60 yrs. of age, All skin types, 50% multi-ethnic, 50% Asian

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