Tag Archives: Mascara

Last year I was privileged to be invited to so many product launches and one stands out because it was a new brand to me!

It Cosmetics!

I had read about their CC cream foundation and had been meaning to try it when bam I got an invitation to preview their products and see their Christmas Collection.

This It Girl Beauty Book Vol.2 is in the Arnotts winter sale reduced from €56 to €37.52 on Arnotts.ie

Your exclusive must-have super palette is back and better than ever in this new version! The IT Girl Beauty Book Vol. 2 Your Life-Changing Super Palette All-in-One Essential For Complexion, Eyes and Lips includes all your IT Girl makeup must-haves for the holidays—and beyond. Available for a limited time only, it truly has everything you need to look and feel your most beautiful. Developed with plastic surgeons, each product is created with high-performance anti-aging ingredients to deliver your most youthful, flawless-looking results. You’re an IT Girl the moment you try IT!

Sitting in a boardroom setting surrounded by beauty bloggers and journalists I was like a magpie drawn to the sparkly new make up range and listened intently to the fabulous voices of Caolan Kelly and Mixed Gem Beauty AKA Rose Gallagher demos and play time with the products! I couldn’t wait until I got to try the foundation and I have been wearing it everyday since.

The bye bye under eye full coverage anti-aging waterproof concealer is also a revelation. And the consistency is thick to you only need a tiny amount to cover those dark circles.

Basically the brand is a women’s dream as it makes make up quicker as you are treating as well as applying make up in one step. Here’s the product information for the CC + Cream I have been using in shade Medium.

Discover your #1 best-selling,* award-winning beauty miracle—now oil-free with a poreless, natural-looking matte finish that lasts! Developed with plastic surgeons, CC+ Cream Oil-Free Matte with SPF40 Poreless Finish Full Coverage Cream is your color-correcting Full-coverage, anti-aging skincare and SPF 40 UVA/UVBbroad-spectrum physical sunscreen—in one simple step.

Created to improve the look of skin texture, this complexion-perfecting breakthroughs provides long-wear coverage and camouflages skin imperfections including dark spots and discoloration without creasing or cracking. It’s also infused with charcoal, tea tree extract, colloidal clay and Moroccan lava clay—plus, oil-absorbing, pore-minimizing technology and an advanced anti-aging serum. You’ll see powerful results instantly and more dramatic results over time. Finally, a full-coverage CC cream that airbrushes the look of your pores while providing natural-looking matte complexion perfection that lasts!

The CC+ Cream is €39 Shop at Arnotts.ie

I’ve been applying mine with the Heavenly Luxe™ Complexion Perfection Brush #7 €39 available at Arnotts.ie it gives a flawless base without make up brush stroke marks being left behind and the small end is perfect for blending around nose and eyes ❤️

Here’s the official product description

Discover your most flawless complexion with this #1 bestselling,2-in-1 foundation and concealer brush. Featuringultra-plush, award-winning Heavenly Luxe™ cruelty-free hair,a soft-touch handle and precision-cut brush heads, it givesyou all-over, streak-free coverage and a perfectly poreless,optical-blurring finish. While the large, fluffy end allowseffortlessly flawless application of your favourite foundationsand concealers, the micro-end easily blends awayimperfections in hard-to-reach areas around your eyes andnose. A makeup bag must-have, this dual-ended tool trulydoes the work for you to deliver your most natural-looking,airbrushed results every time!

The Superhero Elastic Stretch Volumizing Mascara €25 Buy has made my lashes appear thicker and longer and the brush is designed to cling to even the shortest of lashes making the most of the lashes you have without the need for fake lashes which again saves time and money.

New to it Cosmetics comes Bye Bye Redness Correcting Cream €32. At Arnotts.ie

Say “bye bye” to redness and hello to your most flawless complexion in just one step! Developed with plastic surgeons, Bye Bye Redness™ is your color-infused skincare that starts its life as a hydrating, skin-calming cream and cancels redness from view—all while delivering long-wearing, color-correcting full coverage. Rich in anti-aging peptides, colloidal oatmeal, hydrolyzed collagen, aloe and avocado, it helps camouflage any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more. This soothing, cutting-edge, super-blendable, hydrating cream truly provides perfect coverage that won’t crease or crack, and makes your skin appear supple, even and youthfully radiant!

Images courtesy of it Cosmetics and Arnotts.ie all products available in Arnotts and online at Arnotts.ie

Kisses 😘

Urban Decay Trouble Maker Mascara Launch 

Yesterday I attended a master class with Urban Decay Make Up Artist Danielle Roberts in the Urban Decay Boutique which is at 52.Grafton Street,Dublin 2. to launch Urban Decay Trouble Maker mascara. 

Trouble Maker mascara promises 13.7 times lash volume giving a sexy,fluttery,intensely black look to your lashes. 

It gives volumizes and lengthens as it separates, the custom hook like bristles on the mascara brush grab lashes, even short lashes curling as it coats. 

Danielle created a catwalk make up look to showcase the star of the show “Trouble Maker” the model was stunning and I always enjoy a master class, I find them therapeutic and you always get some tips or  tricks with existing and new products. Every make up artist has their own style and techniques making master classes a must. 





#UDTroubleMakerMascara will be on sale from 27th of September 2017 from stockists nationwide including House Of Fraser Dundrum,  Debenhams.ie and at the Urban Decay Boutique. RRP €23 

You can watch Danielle Roberts on Debenhams Ireland Facebook page giving a demo of the Troublemaker Here

I’m off out over the weekend so will give this mascara the big test and let you know how I get on 🖤❤️🖤

Flormar triple action mascara review

The endless search for the perfect mascara wand continues and Flormar have come up with this invention where you twist the lid of the mascara to change the brush shape and add length, volume and curl to your lashes. 

Everyone has a favourite wand they prefer to make their lashes pop and flutter. I personally like a wand with volume and a tapered end to catch the smaller lashes at the inner corners of the eye. I haven’t really warmed to the plastic type wands as they don’t seem to coat all of my lashes and as I don’t tend to wear false lashes I really want what I do have to look thicker and not necessarily longer. I prefer volume over length. 

So, I gave this mascara a whirl and I’m not a convert. It has a plastic wand where as I prefer the bristles. I only wish they had brought this out with more of a brush like wand, it would probably be my favourite then. The idea behind the twisting mechanism is good,3 mascaras in one. With that in mind I will continue using it but with a disposable mascara wand instead. 

If you like a plastic wand then this is for you.

Flormar is available at nationwide in pharmacies,Mullingar Pharmacy Penneys and you can check stockists here www.flormarireland.ie



YSL Mascara Volume Effet Faux Cils THE SHOCK, the new volumising mascara from YSL Beauté, promises dark, intense, dramatic volume, like no other mascara within YSL. Thanks to a new brush and formula, Mascara Volume Effet Faux Cils THE SHOCK instantly dresses your eyes with a rough, sophisticated, dark intensity.

The genius brush is wider than usual and has a curved symmetrical shape and – a new invention – four inner reservoirs cuts. With each dip of the wand into the barrel, the reservoirs fill up with the highest quantity of formula possible. Stroke after stroke, the lashes are loaded with the right amount of mascara to build a bigger volume than ever within YSL Beauté. Get the shock of volume with every blink.

Because the patented formula has a creamy texture, each stroke that’s applied melts seamlessly to the previous layer, allowing you to optimise volume. Load it on, keep lashes fuller, separated, and curled all day long. Truly mastered from root to tip.


Eye Gloss Smudger is a glossy top coat eye gel that slicks on over anything and adds a high gloss finish and a daring attitude. Its non-sticky texture offers a wet shine on the eyelid, whether it’s worn on a bare eyelid or on top of an eyeshadow for a messy-on-purpose effect.


The one tool that does your entire look for you – the Eye Duo Smoker is a must-have makeup statement in one single dual-pen. With a creamy texture that’s easy to apply, the creamy eye shadow duo stick comes in a double ended all-black pen. Two different & complementary finishes offer two very different purposes: a dark mat colour on one end to intensify and contrast, a lighter shimmery colour to highlight.

Duo No 1: Smoky Grey

Duo No 2: Smoky Green

Duo No 3: Smoky Brown

Duo No 4: Smoky Burgundy


RRP €29.00

Masterful control. Wild and easy. The ultimate touch for perfected brows. YSL Couture Brow Marker is a felt tip brow marker that gives precise control over where you apply brow colour. It redefines your brows so that they’re full, thick and luxurious, framing the face and building character for a signature look. It’s made-to-measure brow shape and colour, with adjustable intensity and precision.


From black to deep purple, YSL Couture Variation No 4 is an eyeshadow palette that balances the rough side of darkness with an intensely sensual harmony. An essential palette for smoky eye aficionados, the ten staple shades offer the perfect wardrobe of rock femininity.

Ten “underground” shades of black and colours to balance with black. Ten shades of textural variations to create highlights and shimmers, mattes and metallics, or creamy smooth primers and finishes. It’s all you need for an easy on-the-go smoky eye, or a refined, perfected smoky eye. 

Available now from Brown Thomas and YSL counters nationwide 💗💋❤️

Limited Edition “Prêt-à-Lumière” by CATRICE

Illumination is the name of the game as strobing is the makeup trend of the year. In stores for January only, prepare to glow with Catrice’s new Limited Edition Prêt-à-Lumière collection, available in selected stockists for a limited time only.
Prêt-à-Lumière is a luminous collection with everything you for step by step strobing, from classic powder textures to liquid formulas with pipette applicators and creamy pen-shaped textures. Different shades from flattering nude to rosé offer endless possibilities to highlight your best facial features. G(l)o(w) your way – by CATRICE. 

Prêt-à-Lumière by CATRICE – Glam & Doll Sparkling Lashes Mascara

Bright eyed beauty! The popular Glam & Doll Mascara is enhanced with a fine shimmer to add sparkle to your lashes. This mascara can be worn solo or used as a topper to deliver a sparkling effect. RRP €4.50. 

Prêt-à-Lumière by CATRICE – Lip & Eye Brow Lifter

This multifunction creamy textured pen offers effortless strobing on the go. The texture contains light-reflecting pigments to set beautiful champagne or rosé highlights beneath the arch of the brows and on the lip bow for fuller looking lips. Available in C01 Radiant Rose and C02 Golden Glow, RRP €3.95

Prêt-à-Lumière by CATRICE – Vinyl Gloss-In-Stick

Get smooth, shiny lips with one sweep of these slim sticks. The lipsticks are easy to apply accurately and come in a choice of rosewood and nude. Available in C01 Nude Coutoure and C02 Strobe In Rosewood, RRP €5.50   

Prêt-à-Lumière by CATRICE – Face Glow Definer

This creamy highlighter with a flock applicator allows for targeted accentuation of individual facial features. A warm golden shade and a cool rosé tone complement any look, ideally applied to the cheekbones or the brow bone. Available in C01 Golden Glow and C02 Radiant Rose, RRP €4.50. 

Prêt-à-Lumière by CATRICE – Illuminating Serum Primer

Liquid Illumination comes in the form of this stunning new liquid primer – a light neutral beige base with a golden shimmer. Mixed with foundation, this all-rounder has a subtle effect, while the glow is more intense when applied solo. The pipette applicator allows a perfect dosage. Available in C01 Luminious Lights, RRP €4.50   

Prêt-à-Lumière by CATRICE – Strobing Gel Highlighter

The gel in an elegant glass jar contains light-reflecting pigments and conjures-up a rosé-bronze shine for truly radiant skin. The unique light reflections give the complexion a fresh look day or night. Available in C01 Luminious Lights, RRP €5.50  

Prêt-à-Lumière by CATRICE – Highlighting Powder

Applied on top of creamy products, the Highlighting Powder intensifies the strobing effect and its ultra-silky powder complex makes it easy to apply and blend. Available in C01 Luminious Lights, C02 Golden Glow and C03 Prismatic Pink, RRP €5.50  

“Prêt-à-Lumière” by CATRICE will be available in selected stores for January 2017.

Bat for lashes with Catrice Cosmetics! 

Make lashes big, bold and beautiful with Catrice Cosmetics! This season, lashes should be dramatic and high impact, boasting volume, length and definition. Luckily Catrice has all the tools you need to create perfect fluttering lashes whatever the occasion.Here are a few of our must-have products, available in Penneys stores and selected pharmacies nationwide now:

Catrice Lash Boost Overnight Treatment Mascara 010, RRP €4.95

This newly formulated mascara treatment contains the active ingredient Widelash™, helping eyelashes appear fuller, longer and stronger by promoting hair bulb keratinocyte proliferation and ensuring optimal hair anchorage. The transparent mascara aims to make lashes up to 3 times stronger and for optimal results, apply in the evening like regular mascara so that the Widelash™ can develop overnight.

Catrice Lash Curler, RRP €4.50

An important, but often overlooked, step in creating dramatic lashes is using an eyelash curler. This premium Lash Curler from Catrice contains an integrated, removable comb that will help fan out lashes to create depth and volume. For optimal results, gently warm the curler in the palm of your hand to create a gentle heat that will shape lashes even quicker.

Catrice Prêt-à-Volume Smokey Mascara Velvet Black 010 VELVET BLACK, RRP €4.95

A new arrival for Autumn/Winter, the Prêt-à-Volume Smokey Mascara range delivers up to 18 hours of clump-free and smudge-free, luscious lashes. The mascara has a voluptuous fibre brush to evenly coat lashes and add lashings of volume. The mascara is available in Velvet Black and Waterproof varieties.

Catrice Glam & Doll False Lashes Mascara, RRP €4.50

Another hero product and a 2016 RSVP Beauty Awards winner, the Glam & Doll False Lashes Mascara has been a firm favourite for fluttering lashes since arriving on shelves earlier this year. This mascara features a curved elastomer brush which reaches each individual lash, coating them with a deep black texture. The volume formula amplifies lashes for dramatic results.   

Catrice Lash Couture – Smokey Eyes Volume Lashes, RRP €4.50

As the saying goes, fake it ‘til you make it! Catrice offers a great range of false lashes – both individual and strip – that will instantly add volume and drama for the perfect finish. We especially love the Corner Lashes for a more understated finish.

The Catrice AW16 collection is available in Penneys stores and pharmacies nationwide now!

Grandiose Liner & Grandiose Extréme Mascara

A couple of days ago I was invited to Lancôme head office in Dublin,Ireland where I was treated to a sneak preview of the amazing Grandiose Liner & Grandiose Extréme Mascara. The gorgeous Lancôme make up artist Laura Pye demonstrated the liners and mascara on the beautiful Michele McGrath.

My first impression of the Grandiose Liner was an instant desire to click,click the liner applicator which enables the user to slant the brush with a single click. No more polling yourself in the eye when trying to create a beautifully lined eye, Lancôme has come up with the genius idea and it didn’t disappoint. 

The liner consistency is fluid, so no dragging upon application and it dries quickly so no transfer to your eyelids when you open your eyes to take a look. It dries matte and the colour payoff is excellent. 

This would be super for anyone not confident with liner as the applicator is designed with revolutionary design making it so user friendly. It is available from Brown Thomas Today and is available in Three colours, Carbon Black, Deep Brown & Sapphire Blue.

The Grandiose Extréme Mascara has the most amazing Matte Black packaging and inserted black rose in the silicon handle, so pretty. 

The swan like neck of the mascara wand and tightly knit bristles of the brush make application so much easier and quicker too as one sweep covers every lash perfectly. 

The mascara is a firm favourite in the beauty world and I can see why now that I have tried it out.And I love how the mascara doesn’t flake or drop throughout the day. 

The Grandiose Extréme Mascara is available from Brown Thomas today too.

And then available nationwide from July 1st. 

Grandiose Liner RRP €29.00

Grandiose Extréme Mascara RRP €31.00

Brown Thomas

YSL Preview 

YSL invited me to preview their new products in their gorgeous office in Styne House,Dublin which will be on Sale in May and June.I loved the Make up demonstration using all the new products by Fred Letailleur YSL European Make up Artist, I could watch and listen to him all day long with that gorgeous French accent.

Cara Delevigne is the YSL cover girl and she looks incredible wearing the new summer range. 


First up are the new coloured mascaras above is just a selection as there are a few others too including a gorgeous silver one which would be both gorgeous in editorial shoots or for a night out. 

The colour pay off is amazing and the YSL mascaras smell divine. Packaging as usual from YSL is beautiful and its classic gold is instantly recognisable.

We also had a play with the new improved eye pencils and new eye pencils which are waterproof and designed especially for your waterline, the colour range is amazing and the pigment and longevity is incredible. 

We had a look at some of the liquid Eyeshadows too, the palette of gorgeous fresh summer colours, the lipgloss(a wearable subtle pink) too! 

The palette is so pretty and the blue denim effect fabric on the palette is so gorgeous to house these fabulous Eyeshadows for your summer make up looks.

I had such a gorgeous morning playing with the new products and testing them out. My hand was covered and my nails even experience the beauty of YSL too.

YSL is available from YSL counters and Brown Thomas 💋