Tag Archives: urban decay


We’re totally over “Your skin, but better” products and the idea that looking flawless requires covering up who you really are. Meet Stay Naked Weightless Liquid Foundation, our new real-skin matte, waterproof, and vegan formula that lasts up to 24 hours and rejects the idea of a one-foundation-fits all solution. Let’s be real-no two skin tones are identical; consider all the different shades you’ll even find on a single face. It’s subtle undertones that make each of us unique, so our 50 precisely calibrated shades reflect your skin’s actual color. It’s time to find your exact match.



Stay Naked feels like a second skin, thanks to a breathable, flexible formula that moves with you. This longwear liquid foundation not only feels better on your skin, it even looks better with its stay-true color, which minimizes the appearance of pores. Plus, it’s vegan and cruelty-free, containing zero animal-derived by-products or ingredients.



Our innovative, buildable medium-coverage formula reflects the true hue of your skin, down to its mastertone and subtle undertones. Our 50 shades break it down by 9 shade intensities, 3 mastertones, and 7 undertones. After you select your shade intensity, we’ll help you determine whether you’re a cool, neutral, or warm mastertone. From there, we’ll zone in on your undertones: pink (rosy), green (olive), blue (plum), neutral, yellow (golden), orange (peachy), and red (rich). Find your Naked truth with our online shade fi nder or ask any in-store Urban Decay Beauty Artist for guidance.



We created the Build + Blend Sponge to give you everything you need to customize your Stay Naked look. Use the silicone center to build up product and max out your coverage, then blend and di_ use with the super-soft sponge. Dampen the sponge and watch it double in size for all-over buffng. Its tapered tip makes those hard-to-reach spots a breeze.

Stay Naked Weightless Liquid Foundation (RRP €36)



Drumroll, please…With Stay Naked Correcting Concealer, we’ve solved the problem of finding your true skin tone. Enter the mastertone—our key element when it comes to dialing in your exact shade. We’ve got this thing down to an exact science by factoring in shade intensities, mastertones, and undertones to reveal your naked truth (a.k.a. your true skin shade). With an expanded range of 25 vegan shades, there’s enough coverage to go around.


Craving maximum coverage for up to 24 hours, but not the cakey feel? Good news—we’ve packed 25% more pigment into Stay Naked Correcting Concealer in a lightweight, breathable, and waterproof formula with a barely-there feel. With a lineup of 9 shade intensities, 3 mastertones, and 5 undertones, you’ll easily craft your best complexion yet. Plus, you can use it for just about anything—from covering an imperfection to highlighting a cheekbone. The demi-matte, flexible formula is made to last all day and all night so you can get on with yo’ bad self (no touch-ups required).


Even when it comes to just the tip, we like to take it one step further—which is why we put a little extra work into creating a doe-foot applicator in a curvier-than-ever shape. Just use the flat side for precise, light application or lean into the curve for a heavier dose of product when you need extra coverage. Correct, cover, conceal…repeat!


Stay Naked Correcting Concealer (RRP €24)

Stay Naked Foundation and Concealer will exclusively launch at the Urban Decay Boutique, 50 Grafton Street on Thursday, 18th July.

Customers who would like to try out the formula will be able to get a 7-day sample of their matched shade from all Debenhams doors, House of Fraser and Arnotts also from Thursday, 18 July.

Stay Naked Foundation and Concealer will launch nationally on August 1.



Foundation: €36

Concealer: €24



Photographer Shane O’ Connor

Clothes Dresses.ie

Stylist Una O’Boyle

Model Cassia from Distinct Model Management

Hair Lynsey

Make up amcjmakeup

Available to buy on Dresses.ie

Make up product list used on Cassia:

  • Urban Decay b6 prep spray
  • Make up forever HD foundation
  • Mac studio fix powder foundation
  • Bella Pierre powder
  • The balm Mary Lou Manizer & Bonnie Lou Manizer highlighters
  • The balm hot mama blush
  • Eyeshadows from Flique desert sands palette
  • Eye liner and furocious brow from the balm
  • Lipstick Penney’s liner in no.2
  • Gloss catrice lip booster
  • Lashes Penney’s individual
  • Brushes: blank canvas

Debenhams Ireland #Glamoween event in The Morgan Hotel 

YSL Beauty were there showing the new All Hours Foundations which I have been trailing and I love it! Also, the All Hours Primer and Tatouage lip colours and lip liners. I couldn’t resist a swatch. 

Urban Decay team were there also showing off the new Heavy Metals Metallic eyeshadow palette, the perfect Christmas present for UD lovers and of course their glitter liners and metallic eyeshadow creams which are so dreamy,creamy and easy to apply for party nights. 

Kat Von D cosmetics were there too! I just love the packaging and these lipsticks were so cute, perfect for nights out! 

Nude by Nature cosmetics. 

This is Y by YSL, men’s fragrance but I loved it! Perfect gift for the men in your life. 

Penthouse in The Morgan Hotel

NYX cosmetics is now available in Debenhams 

Make up For Ever were there too doing a demonstration and talking through upcoming events and new products. 

Thanks for having me Debenhams I had a great night and looking forward to going through my goodie bag and trick or treats 

Happy #GLAMOWEEN @DebenhamsIRE


Christmas Gift Guide : Naked Palette Vault by Urban Decay 

The vault contains the original Naked 1 palette, the Naked2 palette, the Naked3 palette and Naked Heat palette. 

Naked palette 

Naked 2 Palette

Naked 3 palette 

Naked Heat Palette 

The vault costs £120 so it’s perfect for Urban Decay fans! It’s on sale from 2nd of November! 

Urban Decay Dublin Boutique

Have you been to the Urban Decay Boutique on Grafton Street yet?  If you answered No, what are you waiting for! 

The hype was unreal, the queues were long and it was worth it. 

I was one of the few invited to an intimate masterclass with the very talented and beautiful Danielle Roberts and my daughter joined me as school is out for summer, she loved the tips and Urban Decay products and was star struck by Jenny Greene and Nicky Byrne from 2fm who were broadcasting live from the store. 

The staff are enthusiastic, friendly and knowledgeable with products and very approachable, a big plus when make up shopping. 

So the next time you are in town, pop up to the girls in #UDDUBLIN at 50 Grafton Street and check out the beautiful decor, amazing range and some store exclusives too! 

You won’t be disappointed I Promise 



(Images from Roisin Tierney Crowe, Snapchat and #UDDUBLIN Facebook) 



Urban Decay is beauty with an edge. It is feminine, dangerous and fun…appealing to anyone who relishes their individuality and dares to express it. From brazen shade names and an insane range of colours to innovative (and ultra-long lasting) products, we have an endless array of high-performance cosmetics that include best-selling palettes, unique eye makeup, high performance foundations, primers and setting sprays that give makeup serious staying power. 

Revolutionising the beauty industry for over 20 years, Urban Decay is now proud to announce the launch of our very first Irish store on Dublin’s Grafton Street. The ultimate manifestation of our beauty with an edge mantra (and equal parts feminine, dangerous and fun), our Irish boutique will be like no other store you’ve ever seen. From the moment you step inside, you’ll feel like you’ve died and gone to a luxurious UD wonderland.

Our co-founder and Creative Director Wende Zomnir always says that makeup is about self-expression and our new store takes that theme to a whole other level. When we say we went all out, we mean it. From exclusive UD makeup and boutique lifestyle products you won’t find anywhere else, to gorgeously extravagant fixtures. 

We’re talking ten makeup stations over two floors and reclaimed wide-beam flooring to counterbalance all the chrome fixtures and keep the space warm and inviting.

Our pad also includes a UD Lounge on the first floor, which houses a ring of light selfie wall with interactive screen to share photos within the store and on your own phone. where you can upload photos of your new look online, and an Instagram screen on the ground floor, where we’ll share all your Urban Decay love. This new space is more than just a store; it’s the ultimate beauty hangout.


Urban Decay’s very first Irish boutique, located at 50 Grafton Street, Dublin 2, opens to the public on Thursday, 22nd June 2017 at 10am.






To contact the Urban Decay Boutique from opening day, Thursday June 22nd, please call the team on: 01 6705403
Opening Hours:

Sunday: 12noon to 6pm

Monday: 10am to 7pm

Tuesday:10am to 7pm

Wednesday: 10am to 7pm

Thursday: 10am to 9pm

Friday: 10am to 8pm

Saturday: 9.30am to 7pm


Vice Lipsticks from Urban Decay

I was so delighted to receive these amazing lipsticks from the gorgeous people at Urban Decay. These are just three of the colours from the wonderful Vice range which consists of a whopping 100 colours! 

Here’s a quick swatch of them on my hand. I will post pics of them applied soon. 

L to R :

 Conspiracy: A metallic brown/plum colour gorgeous for a dark statement look, Autumn/Winter springs to mind.

Naked: A perfect nude/pink lipstick I can see this will be popular to accompany a dark smoky eye and a perfect bridal shade.

Menace: A bright,Deep pink which would be beautiful with soft defined eye make up. Gorgeous for a wedding, night out with the girls or going to the races. A very pretty pink. 

So far, my verdict is YES!!! The pigments are strong and the consistency is gorgeous and moisturising. 

Vice Lipsticks are €19.50 and are Available from Debenhams.ie And House Of Fraser Dundrum

Highlighter Heaven 

I adore highlighter popped on the high points of the face as part of my make up applications. Some clients love the “see from space” highlighting whilst some go for the “gentle glow look” whatever the desired effect I have accumulated a lot of products to achieve any highlighting look. 

I have my all time favourite Mary Lou-Manizer from The Balm which I got in Make Up For Ever. This is just beautiful and so fine it can be used on mature skin as the particles are so fine it gives the skin a healthy glow without being too glittery and the packaging is so pretty.

MAC Soft N Gentle is my other favourite and has been for quite some time. I love this over eyelids to brighten up a dull eye or applied to inner corner of the eye to open eyes up. Gorgeous on cheekbones, down the nose or on Cupid’s bow to make lips appear fuller & it lasts ages too.(I’ve had this one a year & need to restock).

LULU from the Pippa Palette is just so pretty and applied with fingers will give you a subtle glow or built up with brush will give you a more defined effect.A gorgeous highlighter you can wear anywhere you want to draw attention to.

Glow from CATRICE is a brilliant budget buy and has sold out everywhere, stockists are finding it impossible to keep in stock as most highlighters are in big demand at the moment with everyone wanting to try it out themselves. 

Buff Sheer Glo Movie Star is a liquid highlighter which illuminates skin and when applied under foundation it gives the skin a glow. If applied over foundation the look is more striking and set with a loose powder to keep it in place and last for the day. 

Benefit Highbeam has been a staple in my kit since it was released and I still pull it out from time to time for a subtle look, it helps make dry/dull skin look luminous and glowing. I mix with foundation and apply with a brush.

MAC Shell cream eyeshadow is up there in my cream favourites as it has a gorgeous pinky hue and flattering shimmer. Gorgeous on cheekbones, down the nose and even on your décolletage. 

MAC Pearl cream eyeshadow is a whiter version and best suited to Ivory/paler complexions. Easy to blend and handy for travelling as it’s a cream, so it won’t shatter if you drop it. 

Golden Goddess Shimmering Dry Oil from Cocoa Brown is a gorgeous highlighter for tanned sallow skin types. It can be used anywhere on face or body to accentuate your best features be they your legs, collar bones, slim arms or shoulders. 

Charlotte Tilbury Wonder Glow, instant soft focus beauty flash is a gorgeous light liquid highlighter with a yellow/golden tone. Lovely under foundation for a subtle glow or over foundation for a more dramatic effect. 

Vita Liberata capture the light skin perfecting illuminisor Latte is amazing on dark tanned skin, better than a BB cream it gives soft focus for lines and wrinkles,whilst creating an optical illusion as it’s subtle shimmering particles “capture the light”.

Catrice Blush Artist shading palette shade: 010 BronzÉclat the highlighter included in this nifty palette is more of a peachy tone and perfect for anyone with dull skin needing a lift as it’s so subtle and forgiving, perfect for a first timer to highlighting. 

Urban Decay’s New Range

Urban Decay are bringing out these goodies soon!



from left to right: lovechild, liar, walk of shame, nooner, rule34, beso, streak, naked, freestyle

9 neutral shades that Urban Decay is saying will make even make lipgloss lovers out of lipgloss loathers.

Just like NAKED eyeshadows, even the most subtle change in color makes a big difference.

What’s so special about it:

Hyaluronic Filling Spheres with vitamin E, avocado oil, shea butter to hydrate and condition. Rosehip seed oil for an extra punch of antioxidants, including A and C.

It’s supposed to be a mix of luxe gloss and rich balm to moisturize, fill in the lips and be beautiful!




2 new shades!!!

Naked Light and Naked Dark

What it’s got:

Pepha-Protection (from watermelons!) rich in amino acids like Citrulline that help guard the skin. Vitasource and dGlyage firm skin, improve elasticity and all kinds of anti-aging benefits. Plus sunscreen and stuff to blur lines and flaws and even out skin color.




5 Shades:

*Naked Light

*Naked Medium Light

*Naked Medium

*Naked Medium Dark

*Naked Dark

What’s so great:

micobeads of hydration that “burst” when you apply the powder to the skin, causing it to glide on weightlessly. Jet-milled, so incredibly fine.


Urban Decay is available from Debenhams and www.debenhams.ie