STAY YOU. STAY NAKED.

We’re totally over “Your skin, but better” products and the idea that looking flawless requires covering up who you really are. Meet Stay Naked Weightless Liquid Foundation, our new real-skin matte, waterproof, and vegan formula that lasts up to 24 hours and rejects the idea of a one-foundation-fits all solution. Let’s be real-no two skin tones are identical; consider all the different shades you’ll even find on a single face. It’s subtle undertones that make each of us unique, so our 50 precisely calibrated shades reflect your skin’s actual color. It’s time to find your exact match.

MADE FOR REAL LIFE

Stay Naked feels like a second skin, thanks to a breathable, flexible formula that moves with you. This longwear liquid foundation not only feels better on your skin, it even looks better with its stay-true color, which minimizes the appearance of pores. Plus, it’s vegan and cruelty-free, containing zero animal-derived by-products or ingredients.

FIND YOUR NAKED TRUTH

Our innovative, buildable medium-coverage formula reflects the true hue of your skin, down to its mastertone and subtle undertones. Our 50 shades break it down by 9 shade intensities, 3 mastertones, and 7 undertones. After you select your shade intensity, we’ll help you determine whether you’re a cool, neutral, or warm mastertone. From there, we’ll zone in on your undertones: pink (rosy), green (olive), blue (plum), neutral, yellow (golden), orange (peachy), and red (rich). Find your Naked truth with our online shade fi nder or ask any in-store Urban Decay Beauty Artist for guidance.

BUILD IT UP, BABY

We created the Build + Blend Sponge to give you everything you need to customize your Stay Naked look. Use the silicone center to build up product and max out your coverage, then blend and di_ use with the super-soft sponge. Dampen the sponge and watch it double in size for all-over buffng. Its tapered tip makes those hard-to-reach spots a breeze.

Stay Naked Weightless Liquid Foundation (RRP €36)

STAY NAKED CONCEALER

WE’VE GOT YOU COVERED

Drumroll, please…With Stay Naked Correcting Concealer, we’ve solved the problem of finding your true skin tone. Enter the mastertone—our key element when it comes to dialing in your exact shade. We’ve got this thing down to an exact science by factoring in shade intensities, mastertones, and undertones to reveal your naked truth (a.k.a. your true skin shade). With an expanded range of 25 vegan shades, there’s enough coverage to go around.

A FORMULA THAT FORMS TO YOU

Craving maximum coverage for up to 24 hours, but not the cakey feel? Good news—we’ve packed 25% more pigment into Stay Naked Correcting Concealer in a lightweight, breathable, and waterproof formula with a barely-there feel. With a lineup of 9 shade intensities, 3 mastertones, and 5 undertones, you’ll easily craft your best complexion yet. Plus, you can use it for just about anything—from covering an imperfection to highlighting a cheekbone. The demi-matte, flexible formula is made to last all day and all night so you can get on with yo’ bad self (no touch-ups required).

CURVES IN ALL THE RIGHT PLACES

Even when it comes to just the tip, we like to take it one step further—which is why we put a little extra work into creating a doe-foot applicator in a curvier-than-ever shape. Just use the flat side for precise, light application or lean into the curve for a heavier dose of product when you need extra coverage. Correct, cover, conceal…repeat!

Stay Naked Correcting Concealer (RRP €24)

Stay Naked Foundation and Concealer will exclusively launch at the Urban Decay Boutique, 50 Grafton Street on Thursday, 18th July.

Customers who would like to try out the formula will be able to get a 7-day sample of their matched shade from all Debenhams doors, House of Fraser and Arnotts also from Thursday, 18 July.

Stay Naked Foundation and Concealer will launch nationally on August 1.

RRPS:

Foundation: €36

Concealer: €24